Register a keyword rich domain name.
So if you are targetting the choc chip cookie niche try to register chocolatechipcookies.com
because the search engines will factor in your use of keywords in the domain name along with other things which we'll get into Write up your landing page. Including compelling sales copy and good use of keywords and associated terms in the content. For me, the rule of thumb is to focus on what makes good copy rather than what the search engines would prefer. It's important to provide what the googlebot looks for, but making easy to read copy that excites people is the main goal.
Optimise your html elements.
This means putting your keywords in the first instance on the page to start with and then...
- in the H1 tag, -
meta content for keyword and description tag
- as alt tags on images, - through the copy in bold
- sometimes in quotes.
- once in italics
- in a list of some kind
So if you are targetting the choc chip cookie niche try to register chocolatechipcookies.com
because the search engines will factor in your use of keywords in the domain name along with other things which we'll get into Write up your landing page. Including compelling sales copy and good use of keywords and associated terms in the content. For me, the rule of thumb is to focus on what makes good copy rather than what the search engines would prefer. It's important to provide what the googlebot looks for, but making easy to read copy that excites people is the main goal.
Optimise your html elements.
This means putting your keywords in the first instance on the page to start with and then...
- in the H1 tag, -
meta content for keyword and description tag
- as alt tags on images, - through the copy in bold
- sometimes in quotes.
- once in italics
- in a list of some kind
- or
- - in the image name of your product shots (choc-chip-cookie.jpg)
- in a footer div so the terms are also the last instance on the page
- Try to spread out your keywords too so they are not always together! So rather than just repeating 'choc chip cookies' over and over, you should make variations like 'the chocolate chips I bake into the cookies'.
Publish the website and domain to your server.
Everyone has their own methods for this so no matter if you're using an FTP client to move flat files or installing a CMS like WordPress to store content in a database, just get it up to the web as soon as you have the completed product. Please dont be tempted to upload a half finished product though!!! Haste makes waste people so do all the steps to ensure you are indexed well the first time the googlebot visits
Press Release
Write up a nice press release using the established format and methods then submit that to aggregation sites like prweb
Site submission time!
Please don't use the addurl or submit link option with google, instead go behind the scenes to avoid the sanbox!
Register for a google webmaster tools account
then add your URL to the interface to have it picked up straight away.
Register for google analytics
then add the tracking code to your website following their instructions
Login to your google account
then add the website into your google bookmarks as a new website
Create a kabooble account
register your profile, add your wishlist and favourite brands then add the kaboodle bookmarklet to your favourites. Now visit your website and click on the add to kaboodle link in your favourites and leave details and some tags. Like to list it as a recent product purchased in the drop down rather than just a wishlist item
Create a squidoo account
then setup a new lense using your keywords and a handful of sites, products and reviews on your niche. Be sure to add your site as the first entry so it sits nicely up the top!
AboutUs.org
Simply put your domain name into the find bar at the top of the page and the site will create a fresh page based upon your site content. Then you can edit and fix up the page in wiki style.
Write a unit of Google Knowledge
You should still be logged into your google account so simply visit knol.google.com and then write a knol. Use a nice descriptive paragraph or two that will get people interested without giving too much away or sounding like a huge sales pitch. Just get some interest so they want to click through to your website
Jaiku.com
it's a bit like twitter, in that it's a microblogging website. Grab yourself an account, setup your profile then start making friends and making little posts about the various pages and features of your website
Video marketing
Create a few short videos, either using your webcam to make mini interviews/videologs explaining your website benefits or perhaps some little camtasia and powerpoint presentation combinations.
Upload your video to youtube.com channel
then create a nice little description in the profile box making sure you include lots of keywords and the URL to your actual domain. You can also edit little comments into the video timeline so make a few subtle titles but dont get in the way of the video content as that is just annoying to the viewer
tubemogul.com
setup a new client account then submit your youtube videos
Video Post Robot
setup a new client account then submit your youtube videos
Feedburner
Submit your rss feed from the youtube channel you setup, along with the feed from your site if using wordpress or anything else that spits out a feed of your content
Feedagg
Submit your rss feed from the youtube channel you setup, along with the feed from your site if using wordpress or anything else that spits out a feed of your content
Time to get blogging!
Now you can blog about your new site, making lots of glowing recommendations along with deep links at the start and end of the post using services like...
- facebook
- myspace
- twitter
- blogger
- etc
Article marketing
Either write up some articles from scratch, grab some PLR content or use copy from your website in a brief format that doesnt give too much away. Again, you want to atrract attention, get interest, build some desire then encoourage them to take action and visit your website. Then you can use rewritting tools to create variations of your articles or just do them yourself mixing up the format while keeping things readable. Now you can upload to places like...
- ezinearticles
- scribd
- goarticles
- articlebase
- article directories
- article submission services
- etc etc
Social bookmarking time
There are way too many social bookmarking sites to list here, plus many tools to automate the process (senuke, socialmarker, bookmarkingdemon) so if you're not up to speed yet do some research in this area as it will pay off. A few worth mentioning based upon their connections with google and the sheer amount of sites they will spread to are...
- Propeller.com
- Slashdot.org
- Digg.com
- Technorati.com
- Del.icio.us
- Twitter.com
- Reddit.com
- Tagza.com
- Fark.com
- Newsvine.com
- swik.net
- Connotea.org
- Links Marker
- Sphinn.com
- Blinklist.com
- Faves.com
- Indianpad.com
- Plugim.com
- Myjeeves.ask.com
- Buddy Marks
- Connectedy
- MyLinkVault
- Google Bookmarks
SEO friendly directories
I wouldnt bother taking the time to find and submit yourself, find a submission service and outsource to them by buying $50 worth of links
High PR dofollow backlinks
The best value for money in this area comes from Paul and Angela! Their packets are full of great links and instructions that take the hard work out of finding backlinks. Simply create accounts and profiles at the sites in the packets then setup a nice profile with 1 or 2 weblinks to your website. Do not go crazy and be tempted to add heaps of domains to your profile without any content or contribution to the community you've joined. If you're going to take the time to do this, do it the right and ethical way.
Everyone has their own opinion on the SEO subject, but quality backlinks are by far the most important and valuable resource for getting your site ranking high in the search results! Content and domain name are just the start, from there you need to have high pagerank websites linking to your using your keywords.
You can use as much or as little of this system as you want, depending on your time available. Personally, I like to use as many online tools as possible so that by submitting to one site you ensure the link goes out to thousands of places autmatically. Leverage is the big thing with my business model! I do the research up front so I can minimise the amount of effort involved down the track.
